Corporate Brand
DNP will meet your expectations and create future standards.
Here, we introduce the symbols and statements that represent the DNP brand.
Corporate Symbols
This is the symbol mark used across all of DNP's activities.
It is derived from the initial letters “D,” “N,” and “P” of each word in the English name of the company, “Dai Nippon Printing.”
Corporate color: DNP blue
DNP blue represents innovation, reliability, and intelligence.
Pantone match: PANTONE THE PLUS SERIES 286C
Process color (CMYK): C100 M70 Y0 K0
Web/Screen (RGB): R20 G50 B170
Brand Statement
The DNP Group connects people and society
to provide new value.
We create new value
by combining our diverse strengths
with external ideas.
We discuss and collaborate.
What we create is the
value that will become future standards.
- "Creating future standards" is a registered trademark of DNP Dai Nippon Printing.
Graphic Elements
The concept is connections to the future. By extracting the “line” element from the
DNP logo and freely stretching and expanding it, a variety of forms can be expressed. It represents the connections to DNP's
diverse business areas, and embodies the corporate philosophy of connecting people and society to provide new value — a sense of connection that is uniquely DNP.
デザインは、日本デザインセンター三澤遥氏が監修（制作：三澤デザイン研究室）しました。
Application example
Character: DNPenguin
This is DNP’s official mascot, created to communicate who we are in an easy-to-understand way.
The character is formed from the three letters “D,” “N,” and “P” and
appears in DNP’s corporate advertisements and other media.