DNP Develops Multilingual Print On Demand System for Creating Original Packaging
Displaying User Photos
February 12, 2016
Dai Nippon Printing Co., Ltd. (DNP) has developed a package print on demand system that allows users to make on-the-spot print-outs of original packaging, such as that for foods or other daily goods that incorporate their own photos, or use self-produced illustrations. The newly developed system is availablein up to five languages - Japanese, English, Korean, and two forms of Chinese- facilitating multilingual responses.
The system has been adopted by Nestlé Japan Ltd, at the Kit Kat PremiumGift Shop, at Shisui Premium Outlets, close to Narita International Airport, and is available for use from February 3 to May 8, 2016. The five language multilingual response will allow users to take their Kit Kats purchased at the Gift Shop and print out original packages that display their own photos or illustrations.
[Background and Features]
Almost 19 million overseas visitors came to Japan in 2015, making for a record year for tourism, and creating hopes for further increases in inbound demand.Such demand is fueling increased needs for highly original souvenirs and mementos that can be produced in a unique format at tourist spots and amusement arcades, along with the antenna shops operated by confectionary makers.
In order to reply to this demand, DNP has developed a multilingual package print on demand system, provided as a service that is easily accessible to, and can, hence, be easily enjoyed by overseas visitors to Japan.
■ This system allows consumers to take the products they have purchased and set them on the equipment in a self-service manner, and create original packaging while operating the equipment, themselves.
■ In this latest development, the equipment has been designed to provide multilingual operational responses in five languages, expanding availability to more overseas users.
■ Consumers can design the packaging in line with their own ideas, by including their own photographs, illustrations or messages, and printing them out on the spot. Apart from facilitating photography using the installed equipment, the newly developed system also allows users to take photos with their smart phones or digital cameras, and use data stored in SD cards.
■ Package print outs can be made in approximately 20 seconds per unit.
■ The newly developed system comes in a compact size allowing users to set the products to be printed by hand, one at a time.
[Pricing]
Sales price: from 4.3 million yen (exclusive of tax). Rental options also available. Please ask for estimates.
Looking Ahead
DNP will provide the newly developed system to manufacturers of confectionary, foods, and daily goods, aiming for sales of 1.0 billion yen over the next three years from this and related products
DNP plans to exhibit this system at its booth at the 2nd Visitor Response and Countermeasures EXPO, to be held at Tokyo Big Sight from February 16th (Tue) to 19th (Fri).
- DNP has positioned Knowledge and Communications, Food and Healthcare, theEnvironment and Energy, and Lifestyle and Mobility as growth areas to promote products and services that will become Tomorrow's Basics. As part of those efforts,DNP is deploying services targeting inbound visitors. The Company already offers a variety of services for inbound travelers, such as navigation systems for guidance-based digital signage at various commercial facilities, the distribution of customer support applications for tablet terminals, and tablet terminal-based interpreter/operator guidance services.
