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A collaboration between the Nissan March and Dai Nippon Printing Co., Ltd.'s (DNP) Ki-Re-i ID photo machine will see the launch of the "Nissan March presents 'Nadeshiko Pink ID-PHOTO'" service, which allows you to take ID photos against a "Nadeshiko Pink" background.

From February 20th to the end of March, approximately 3,500 Ki-Re-i locations nationwide will be offering the opportunity to take ID photos with a dianthus pink background. Look for Ki-Re-i locations with the illustrated sticker on them.

  • Normal fees apply to use the service.

Additionally, you can take photos for free at the "Nissan March presents 'Nadeshiko Pink ID-PHOTO'" exhibit at the Nissan Global Gallery until February 27, 2018.

日産グローバルギャラリーの営業時間・休館日は下記URLのWebページでご確認ください。http://www.nissan.co.jp/GALLERY/HQ/

■What is "Nadeshiko Pink"?

"Nadeshiko Pink" is an original Nissan Motor color that was created as the color for the popular compact car, the Nissan March.

This color, born from repeated delicate adjustments, aims to "enhance the charm of the rider, just like makeup." Because it is something that is always with you, this color was created to bring out the radiance of that rider.

■ Photo with a "Nadeshiko Pink" background on your actual driver's license

"Nadeshiko Pink ID-PHOTO" is the answer created by "Ki-Re-i," which pursues more beautiful ID photos, and "Nadeshiko Pink" which enhances the rider's charm like makeup.
The ID photo you take can actually be used on your driver's license, although permission varies depending on the local government and the police station in charge.

[Note]
Depending on the local government, such as Tokyo or Fukuoka prefecture, or the local police station, when applying to bring in a driver's license photo, you may not be allowed to use a special color background. Please check with the application or renewal venue's inquiry desk or website.

■What is the ID photo machine "Ki-Re-i"?

The Ki-Re-i passport photo machine is available at stations and shopping centers in all 47 prefectures across Japan, with approximately 7,000 units currently in use nationwide.
Thanks to our excellent photography techniques and optimal lighting, we can easily take high-quality ID photos, and in recent years, we have been used by many people to prepare resumes for job hunting and qualification exams, as well as application forms for exams.
The top-of-the-line model, Ki-Re-i, allows you to correct skin tone and change backgrounds, just like in a studio. In addition to the traditional photography functions, it also offers services that meet the needs of the times, such as the ability to save photo data to your smartphone and the ability to apply for a personal card under the My Number system.

[Reference: Main functions of Ki-Re-i]

Excellent Mode: This mode allows you to select the background. Its image processing algorithm ensures that both skin and eyes look exceptionally beautiful. It also allows you to adjust skin tone and smooth skin.
・Hadabi Plus: Popular for its skin beautifying and whitening effects.
・Otokomae Plus: Corrects skin to a healthy appearance.