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DNP, PIJ and CVI Collaborate to Expand Global Photo Imaging Business

Started providing "automated photography solutions" that capture fleeting moments and ride photo services from US company CVI

Sep 29, 2020

DNP Photo Imaging Japan Co., Ltd. (PIJ) and Colorvision International Inc. (CVI) of Florida, USA, both wholly-owned subsidiaries of Dai Nippon Printing Co., Ltd. (DNP), will combine their respective strengths to expand photo-imaging services targeting amusement facilities both in Japan and overseas.

The immediate focus is on offering a broader range of services at amusement facilities in Japan, including Auto Shot System, an auto-capturing system that leverages sensors and touch panels to provide users with a photo that crystallizes that special moment in time. These new services commenced from October 1. ​​

DNP acquired 100% of the shares of CVI, and the latter became a DNP subsidiary as of April 1, 2020.  DNP plans to combine CVI’s strengths in creative planning and production for contents seen in products such as Ride Photos offered at amusement parks, with DNP’s printing-related technology and automatic photography services to expand photo-imaging services in both Japan and overseas. ​​

[DNP Auto Shot System]

The DNP Auto Shot System is an auto capture solution based on proprietary camera control technology that leverages a variety of sensors and touch panels to automatically perform a series of steps from shooting to sales on a remote basis via a set of simple operations. By installing the camera at an angle that makes it difficult for one user to take a picture, and by combining sensor detection and touch panel operation, it is possible to take pictures automatically, giving a live, spur of the moment, vivid feeling to the photo.

Photo data is sent to the server, and then forwarded to the user's smartphone . Users can register the images, by waving their camera device over the QR code distributed in advance at facilities at each photo spot at amusement parks and event users, allowing for easy purchase at the sales office following shooting. 

System configuration and business model

Photographing materials/sales equipment, software, data storage server for the calculation of usage fees, printers, printing materials, including the color ink ribbon and image receiving paper. A complete packaged product will be provided custom-designed to meet the needs of your facility or event.

Business model: Sales, or revenue, share or rental. 

DNP Auto Shot System adopted at Nago Pineapple Park!

Prior to the full-scale October launch, the DNP Auto Shot System was adopted at Nago Pineapple Park in Okinawa Prefecture. It has been in operation at the Dinosaur Adventure Tour since September 19. ​ 

[CVI Becomes a DNP Subsidiary]

CVI was founded in 1977, and currently operates a photo print service business in amusement facilities mainly in the United States, while also marketing software licenses. CVI’s strengths are in the development of photo systems that leverage expertise, know-how and creativity in system operation. These include the Ride Photo Service, a ride capture system featured at attractions throughout the US that combines state of the art image captures with customized visual effects. According to the CVI website, “The result is a truly unique souvenir for riders to share with family and friends and extend their ride experience for years after the coaster pulls into the station.” CVI’s ride systems have been adopted at more than 100 locations in major theme parks and tourist spots such as Six Flags and Sea world. 

Examples of photo services provided to amusement parks by CVI. 

DNP holds one of the world's top market shares in the manufacture and sale of dye-sublimation thermal transfer media (color ink ribbons and receiving paper) for photo printing. Furthermore, DNP is promoting its "Kotozukuri" business *4 globally, which aims to enhance people's photography experiences by providing new products and services that utilize digital images and attractive "places" to the photo printing market, offering value such as "fun, delightful, interesting, simple and convenient." The company also operates photography and sales businesses in tourist destinations, amusement facilities and other locations in Japan, the United States, Europe, Asia and elsewhere.

By making CVI a subsidiary, in addition to the aforementioned technologies, we also look to leverage management resources, such as photo shooting and system operations, and will expand photo-related services that the customer experience value at venues and events, including amusement facilities, tourist spots, museums, stadiums and sports facilities, theaters, concert halls and restaurants. 

Looking Ahead

We will provide the DNP Auto Shot System to sports facilities, stadiums, tourist spots, theme parks, commercial facilities, events and exhibitions. And by leveraging the CVI photo shot, marketing system and technology focused on large scale amusement parks we will jointly grow our business together aiming for sales of approximately 10 billion yen by Fiscal Year 2024.

At the same time, the amusement experience has been restricted as a countermeasure against the spread of Covid-19. And in these unusual times which call for the creation of a new normal society in the face of the virus, DNP will continue to provide various services in Japan and overseas, including a photo value that helps consumers preserve the enjoyment and excitement of their experiences.

  1. 「自動撮影ソリューション」の詳細はこちら → https://www.dnpphoto.jp/corp-customer/auto-shooting_system/
  2.  Colorvision International, Incについて → 本社：米国フロリダ州、代表者：Mark Simmons、資本金：1,000米ドル、創業：1977年、事業：アミューズメント施設向けの撮影・プリント・映像配信システムの運用およびソフトウェアのライセンス事業、WebサイトURL：https://colorvisionint.com/
  3.  「ナゴパイナップルパーク」の詳細はこちら → https://www.nagopine.com/
  4. DNP's Photo imaging "kotozukuri" business → In addition to "live solutions" provided in real "locations" and online, such as providing highlight photos of the day at sports and events like professional baseball, commemorative photos at tourist destinations and famous spots, and "ride photos" at amusement parks, we are also developing solutions to create composite photos with characters etc. at tourist destinations and amusement parks, and businesses that link corporate marketing activities with photography experiences using Sharingbox (marketing photo booth). We are promoting our business globally in Japan through PIJ, and overseas through CVI, as well as in collaboration with photo-related companies in Japan, the US and Europe, such as Photo Fantasy, a US company that was acquired as a subsidiary in 2014.

Dai Nippon Printing Co., Ltd. Headquarters: Tokyo President Director: Yoshinari Kitajima Capital: 114.4 billion yen

DNP Photo Imaging Japan Co., Ltd. Headquarters: Tokyo President Director: Yoichi Mouri Capital: 100 million yen

  • Product information and service details described in this release are accurate as of the date of issue. They are subject to change without notice.