DNP Enters into Content Business Operational Alliance with SUSHI TOP MARKETING

DNP possesses various expression technologies developed through our printing technology along with the advanced information security technology and the operational know-how for safe and secure information platforms developed through our smart card business. We also operate an Extended Reality (XR) Communication Business^*2 that combines real and virtual spaces. In addition, we are working to enhance the appeal of anime, manga, and game content, and to create new communication businesses that connect content with fans and companies.

SUSHI TOP MARKETING is focused on token graph marketing implementation specializing in NFT distribution and planning. The company will establish new marketing methods, which distributes audio NFTs and newly distributes NFTs that have a high affinity with previously distributed NFTs.

The companies will work towards the development of structures and services that provide fans, in a simple manner, with NFTs that verifies proof of participation in content-related events and product purchases. The companies will also joint research into mechanisms that allows fans to feel special depending on the acquired NFT. As the first initiative of this business alliance, the partners will issue an NFT for fans to follow and support a dialogue project between illustrators.

The internet environment has changed from "Web 1.0," where websites and emails were viewed, to "Web 2.0," where communication and interaction are promoted through the spread of smartphones and social media. In response to issues such as the centralized management of personal data by major global companies and the use of cookies, hopes are high for "Web 3.0," a next-generation decentralized internet that utilizes technologies such as blockchain. DNP and SUSHI TOP MARKETING will create new value that connects content and fans as we move towards the "Web 3.0" era.

As the first initiative under this business alliance, DNP will implement an NFT initiative within its creator co-creation service, "FUN'S PROJECT," in which highly popular creators fuzichoco and Kuga Funa will hold a talk show to record fan support on the blockchain.

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