DNP Group Vision / Code of Conduct
The "DNP Group Vision" describes the basic management policy of the DNP Group. It consists of the Corporate Philosophy, Business Vision and Guiding Principles.
DNP Group Vision
Corporate Philosophy
The DNP Group aims to embody the DNP Group Safety and Health Charter by promoting the heath management and health-driven measures that boost the happiness of our employees, based on the following three perspectives:
The DNP Group
provides society with what individuals need,
provides individuals with what society needs.
Business Vision
Use P&I innovations to expand business, primarily in growth areas.
P&I innovations
P&I refers to DNP’s overall strength in printing (P) and information (I), including technological capabilities and sales and project planning capacities. "P&I innovation" refers to the creation of new value-value that never existed before-by combining these various strengths with external resources and/or new ideas to create novel concepts, products, and services.
Guiding Principles
Taiwa (dialogue) and Cooperation
Each member of DNP becomes a professional in his or her field. Actively and repeatedly engaging in taiwa and working together with people both inside and outside the company leads to the generation of original products and services that never existed in the past.
Taiwa (dialogue) and cooperation with internal and external partners
We have opened the P&I Lab, a presentation and collaboration facility, as a base for Taiwa (dialogue) and cooperation with a variety of external partners.
Brand Statement
"The DNP Group connects individuals and society,
and provides new value.
We will create new value by synergizing our diverse strengths
and expertise with ideas
from outside the company.
We will discuss and collaborate with others.
In this way, we will realize our brand statement:
Creating future standards
- "Creating future standards" is a registered trademark of DNP Dai Nippon Printing.
We strive to solve social issues, create new value that meets people's expectations, and make this value a part of everyday life for consumers. The DNP Group's efforts to continue creating such "indispensable value" for people are expressed in our brand statement.
DNP Group Code of Conduct
We will act confidently with integrity and pride.
- 1. Contributing to the development of society
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We shall contribute to the development of society by offering new values through our business.
- 1. Social contribution as a good corporate citizen
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We, as members of a good corporate citizen living in harmony with society, shall deepen our ties with society and make social contributions through our solutions to various social issues and through our cultural activities.
- 1. Compliance with the law and social ethics
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We shall contribute to the sustainable development of free and orderly market competition while assuming a fair and honest attitude at all times, in compliance with the law and social ethics.
- 1. Respect for human dignity and diversity
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The dignity of humanity is of supreme importance to us. We shall respect diversity in the culture, nationality, creed, race, ethnicity, language, religion, gender, age and ways of thinking of all persons, and conduct ourselves in a disciplined manner.
- 1. Environmental conservation and realization of a sustainable society
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We shall contribute to the creation of a sustainable society, so that we can pass on our planet and its abundant blessings to following generations.
- 1. Realization of a ‘universal society’
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We shall work on the development and diffusion of easy-to-use functional products, services and systems so that everyone can live in safety and comfort, and thus contribute to the realization of a 'universal society' in which all kinds of people can lead pleasant lives.
- 1. Ensuring the safety and quality of our products and services
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We shall strive to win over the satisfaction and trust of consumers in general and of our corporate clients by ensuring the safety and quality of our products and services.
- 1. Ensuring information security
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We shall strive to ensure thorough security measures to protect information assets entrusted to us by our clients as well as those retained by the DNP Group itself (industrial secrets, personal information, intellectual property, etc.).
- 1. Proper disclosure of information
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We shall take the initiative to disclose information in a timely and appropriate manner so as to have our own business and activities properly understood by our various stakeholders with the goal of maintaining a high degree of transparency.
- 1. Realization of a safe and vibrant workplace
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We shall exert ourselves for the maintenance and improvement of the safe and hygienic conditions of our workplace and shall always endeavor to seek ways to implement new improvements. At the same time, we shall respect working styles suited to the diversity of our employees and make efforts to create a safe, healthy and vibrant working environment.
Three Corporate Responsibilities
DNP continue to fulfill its three responsibilities, meet the expectations of society, and be a company that is always trusted by its various stakeholders.
Responsibility #1 : Value Creation
The first and most fundamental responsibility of a company to society is "providing new value to society." We are working to link the offering of products and services necessary to the sustainable development of society to the growth of the company. Through our Business Vision, we will continue to provide new value which contributes to the solution of social issues and meets people’s expectations.
Responsibility #2 : Integrity in Conduct
The second responsibility is "practicing fairness and impartiality in value creation processes." No matter how superior or useful to society the value produced is, value is compromised if, for example, environmental damage occurs or laws are broken during the value creation process. Therefore, DNP seeks to fulfill this responsibility by ensuring that all employees always conduct business with integrity in accordance with the DNP Group Code of Conduct.
Responsibility #3 : Transparency (Accountability)
Finally, the third vital corporate responsibility is "being a company that is accountable and highly transparent." DNP achieves accountability by encouraging all employees, during the course of their regular duties, to engage in TAIWA (dialogue) with stakeholders, listen to their opinions and provide correct information themselves.