DNP to Launch Sales of Organic EL Display-Driven Digital Signage

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the October, 2016launch of organic electroluminescence (EL) display-driven digital signage forbusiness uses. The large scale organic EL displays can be used to configurecurved surfaces, and the new product also renders clear image expressions thatmaintain a high contrast.

In conjunction with LG Electronics Japan Inc. (LG Electronics) DNP has installeda large scale curved digital signage device, comprising 24 separate 55 inchEL displays aligned in a 6 X 4 pattern, at a DNP showroom, situated in the Gotandaarea of Tokyo.

Looking ahead, DNP will not only provide large scale organic EL display-drivendigital signage, but will also offer a total service. This includes the productionof high definition image contents capable of operating with resolutions of 4Kand higher used in the images broadcast in the showroom, along with the provisionof image distribution systems.

EL type digital signage installed at a DNP showroom in Tokyo. By creatinga curved display, it has been possible to achieve powerful spatial presentationsand richer communication.

[Background]

Digital signage can be installed in a variety of locations, including outdoors,at retail outlets, public spaces and transport facilities. It comes as no surprisethat the signage is enjoying rapid penetration as communication media linkingcompanies and local communities with the objective of supporting corporate brandingmessages, sales promotions and ads, along with spatial presentations, as wellas in the provision of relevant information during disasters and emergencies.As digital signage-related businesses, DNP offers a total support service fromconsulting, through the provision, construction and installation of equipment,to contents production, distribution, operation and maintenance.

In this latest development, DNP has capitalized on the established strengthsin organic EL displays of LG Electronics to launch sales of large scale curveddigital signage. This development works to help expand services from both companiesas well as making it possible to achieve even richer communication opportunities.

A large scale curved digital signage device has been installed at the DNPshowroom, and uses DNP’s photography and editing technologies to broadcastnewly edited high definition image contents, providing visitors with realisticsensation and immersive feeling. (Please note that access to the large scalecurved digital signage is limited due to its location at a business meetingspace).

[New Product Features]

1, Curved organic EL-Driven large scale screen first of its kind in Japan

Employing LG Electronics' 55 inch curved large scale organic EL displayhas made it possible to achieve design features not previously possible, aswell as creating an eye catching effect. At the same time, digital signage viewerscan also enjoy improved realistic and immersive effects. The 55 inch curveddisplay installed at the DNP showroom combines 24 separate screens to producea large scale digital signage that is the first of its kind in Japan.

2, Organic EL helps produce high contrast and black expressions

The self-luminous organic EL display helps display a deeper black than hasbeen possible with other display formats, and facilitates high contrast imageexpressions.

3, Provision of original contents helping to create richer spatial presentationson the curved shape of a display

The large scale digital signage installed at the DNP showroom broadcaststhe following contents:

i)  Special 4k images1 from the Kyoto Cultural Heritage ArchiveProject, along with re-edited 8K images.

ii) Ultra-high resolution images produced from 3D archive data of theBibliothèque nationale de France (BnF) collection of terrestrial andcelestial globes.

1:Ultra-high resolution archive images recorded on 4K video with the special permissionfrom the 17 shrines, temples and castles that comprise the Cultural Heritageof the Ancient Capital of Kyoto, along with national treasures and importantcultural properties, via a partnership between DNP, Mainichi Broadcasting System,Inc. and TOMORROW'S KYOTO Cultural Heritage Platform.

2: A collection of 55 particularly valuable terrestrial and celestial globesfrom the BnF chart collection, which then underwent 3D digitization, applyinga photographic technique uniquely developed by DNP. Visitors can expand, contractor revolve each image in a smooth manner to view the more detailed points ofthe exhibits that may have been missed when viewing the originals with the nakedeye, allowing visitors a high resolution viewing experience.

[Specifications of Large Scale Curved Digital Signage Installed at DNP Showroom]

[Looking Ahead]

By approximately October 2016, DNP will put the newly developed digital signageon a commercial footage, and commence marketing activities in the Japanese market.These include targeting large scale commercial facilities and showrooms, publictransport, office buildings and the foyers to condominiums. At the same time,the Company aims to capitalize on such organic EL display features as the lowprofile, light weight, high image quality and curvature capabilities, to offera total service. Beginning with the introduction and operation of digital signageunrestricted by either location or design, allowing for the introduction ofdigital signage in places that have not been possible with LCD, through usageproposals, space design, construction and installation, system design, contentsproduction, delivery and operation to effect measurement. In addition, DNP willalso produce and market high resolution, high quality image contents suitablefor use with organic EL displays. The Company aims for sales from this product,contents and related services of 2.0 billion yen by FY 2019.

DNP has positioned Knowledge and Communication, Food and Healthcare, Lifestyleand Mobility, and the Environment and Energy as business growth areas, and isengaged in the creation of new values. Amid the diversification of consumervalues, and in addition to aiming to improve consumer convenience through communicationmedia, beginning with digital signage, the Company will also provide servicesdesigned to achieve pleasant communication at various consumer lifestyle sites,as well as solutions that contribute the enhancement of corporate revenues.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.