DNP and Creative Partners "AtMa" and "noiz" showcase at Milano FuoriSalone "Patterns as Time":
Installations to redefine new boundaries of printing in advanced technology and design
March 27, 2019
Japan-based DNP (Dai Nippon Printing), one of world's largest printing companies, will team up with creative partners "AtMa" and "noiz" during Milan Design Week (MDW) to present new value propositions for interiors and other installation designs created with advanced printing technologies that exceed the boundaries of traditional printing. Under the concept "Patterns as Time," DNP will demonstrate how it inspires creativity and turns imagination into reality by leveraging technology-supported design infused with artistic sensibilities. The exhibit is a collaborative effort joining the creative talents of AtMa, noiz and DNP's Innovative Design Center, which creates artistic printed surfaces for living spaces. The overarching concept is based on DNP's 140-year tradition of combining diverse information and printing formats to communicate traditional and contemporary values. DNP's method is to utilize patterns as more than mere repetitive graphics. The exhibited work by noiz enlivens the unique qualities of electronic paper developed by DNP, including flexibility, programmability and non-luminescence texture.
AtMa's installation exhibit showcases the use of "Edo-Komon" traditional Japanese patterns to express ideas and DNP's "MiDCiD" concept of utilizing contemporary patterns and colors that revitalize and reinterpret honored Japanese traditions.
"Patterns as Time" is composed of "Time Printing" by AtMa inc. (left) and "Patterns of Nature" by noiz (right)
"Patterns as Time" Exhibition:
DNP is one of the world's largest comprehensive printing companies, with annual sales of 1.412 trillion yen (approx. 12.81 trillion USD) and 39,000 employees (as of March 2018). DNP's wide range of businesses includes publication printing, commercial printing, packages, decorative materials, smart cards and electronic components. Please visit www.dnp.co.jp/eng/.
About AtMa:
AtMa is a creative company established by interior designer Makoto Suzuki and artist Ayumi Koyama in 2013. AtMa mainly creates interior designs for fashion retailers, cafes and restaurants, but also designs window displays, lighting and chairs and also provides creative direction for apartment buildings.
AtMa inc.（http://atma-inc.com/）
About noiz:
We attempted to condense the essence of the countless patterns of living organisms that exist in nature into an exhibition space by utilizing the flexibility unique to e-paper, its programmability that allows for changes over time, and its unique texture that differs from self-luminescence. The "Zebra" chair, which incorporates e-paper, repeatedly appears and disappears as the Turing patterns *4 found in the diverse natural world appear and disappear, blending into the background. Similarly, a backless chair incorporating e-paper
The "jellyfish" stool changes color gradient like the slow breathing of a larval sea creature floating in the ocean.
Noiz was established as a partnership between Keisuke Toyoda and Jia-Shuan Tsai in Tokyo in 2007. An office in Taipei was added in 2009 and Sakai Kosuke joined as a partner in 2016. Noiz utilizes applies computational technologies in a wide range of design genres, including architecture, interiors and installations, often in international settings. Please visit http://noizarchitects.com/.
DNP's Surface Design Initiatives
For this exhibition, surface designers from DNP's Innovative Design Center are providing full support to materialize the concepts of the creative partners mentioned above, from material selection, data creation, arrangement, printing expression and product processing.
DNP's in-house design organization, the Innovative Design Center, is engaged in comprehensive surface design related to lifestyles and spaces, based on the design philosophy of "Imagining lifestyles, imagining spaces, and creating beautiful things." We develop designs for materials that add color to a variety of spaces, paying particular attention to color, shape, finish, and texture.
Exhibition Summary
Title | Patterns as Time |
Date and Time | Press preview: Monday, April 8th, 15:00-19:00 Open to the public: April 9th (Tue) - 13th (Sat) 10:00-20:00, April 14th (Sun) 10:00-18:00 |
| Location | Ventura Centrale (Address: Via Ferrante Aporti 31, 20125 Milano) |
| Exhibition area | Approximately 300 m2 |
Creative partner | AtMa inc. (Ryo Suzuki, Ayumi Koyama) noiz |
| Lighting Design | Okayasu Izumi Lighting Design Office (Okayasu Izumi) |
| graphic design | 10 inc. (Masahiro Kakinokihara) |
| Special site | https://www.dnp.co.jp/contents/mdw2019/ |
- Milan Design Week: Since 1961, the Milan Salone International Furniture Fair has been held in Milan, Italy every April. In conjunction with this, companies and designers hold independent exhibitions called "Fuori Salone" (meaning "Outside the Salone") all over Milan, and in recent years these have been collectively referred to as "Milan Design Week."
- Surface designer: A designer who develops designs and functions, such as the texture of wood or metal on the surface of materials, including building materials and automobile interiors.
- MiDCiD: DNP's color and pattern licensing business that promotes traditional Japanese colors and patterns to the world.
- Turing pattern: A spatial pattern that spontaneously occurs on the surface of a living organism's body, as proven by British mathematician Alan Turing in 1952.
- Product prices, specification and service contents mentioned in this news release are current as of the date of publication. They may be changed at any time without notice.