DNP Enters into Capital and Business Alliance with TRiCERA, Inc.
Aims to pioneer markets for art prints and develop licensing business of contemporary arts
Jun 9, 2023
Dai Nippon Printing Co., Ltd.
TRiCERA Inc.
DNP Art Communications and TRiCERA are pleased to announce the formation of a capital and business alliance on June, 2023.
Aim of Business Alliance
DNP Art Communications leverages the Printing and Information (P&I) strengths of the DNP Group, including high definition image processing and printing technology, to operate a variety of businesses related to art, cultural assets and graphic design.
TRiCERA operates TRiCERA ART where contemporary artists from around the world can freely present and market their works. TRiCERA supports online sales of works of art, provides explanations and negotiation services in multiple languages, while also acting as an agent arranging optimal packaging and conducting shipping and customs clearance procedures on behalf of artists, allowing them to carry on work independently.
The new business alliance will bring together the works of artists participating in TRiCERA ART with DNP’s high-definition reproductions and image data archives. We aim to create a new business model for contemporary art in overseas markets, mainly in Asia. Leveraging the respective strengths of our two companies we will contribute to the further development of the art business.
Summary of Business Alliance
1. Leveraging DNP’s high-definition reproductions to expand the print business
DNP’s high-definition reproduction takes maximum advantage of DNP's know-how in image processing technology cultivated over a period of many years, along with the coloring functions of output devices. The aim is to expand business by developing and selling prints by artists participating in TRiCERA ART, reproducing them with a color tone and brush stroke, along with a canvas and paper grain, in as close a form as possible to the original. The artists will enjoy increased opportunities to make their works known to more people. At the same time, consumers can purchase works relatively easily, making art more familiar to many people.
2. Building a licensing business
By bringing together image data archives, one of Japan's largest art image data lending services operated by DNP Art Communications, with artists participating in TRiCERA ART, the partners will build a licensing business that leverages images of works by contemporary artists. Through market research and feasibility experiments, the partners will pioneer the market and put it on a commercial footing.
Company Profile
DNP Art Communications Co., Ltd.
- Representative Director: Mr. Hideki Murota
- Head office: 1-1-1 Ichigaya Kaga-cho, Shinjuku-ku, Tokyo 162-8001
- Established: July 11, 2008
- Capital: 300 million yen (100% owned by DNP)
- Main business: Provision of comprehensive services related to art and graphic design
TRiCERA, Inc.
- Representative Director: Mr. Tai Iguchi
- Head office: The Wall 3F, 4-2-4 Nishiazabu, Minato-ku, Tokyo 106-0031
- Established: November 2018 Capital (including capital reserve): 485,256,000 yen
- Main business: Operation of a global platform for contemporary art
- Enquiries: info@tricera.co.jp
*1 DNP Primo Art high-definition output technology
"DNP High-Definition Output Technology Primo Art®" makes the most of the image processing technology know-how that DNP has cultivated over many years and the color-developing capabilities of its output devices, and utilizes a color table developed exclusively for "prints/high-definition reproductions." Furthermore, the high-definition digital camera "PHASE ONE," with over 100 million pixels, is used for photography, faithfully capturing the color tone and brushstrokes of the work, as well as the grain of the canvas and paper, resulting in a work that is as close to the original as possible.
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