DNP Teams Up with Scope3 to Advance Sustainable Digital Advertising in Japan

Tokyo, Japan – July 1, 2024 – Dai Nippon Printing Co., Ltd. (DNP), today announced a strategic partnership with Scope3, the agentic media platform driving safe and sustainable growth for brands. This collaboration brings Scope3’s sustainability intelligence and emissions data to DNP’s digital advertising offering, empowering brands to visualize, measure, and reduce the carbon footprint of their campaigns.

Through this partnership, DNP will offer clients emissions insights powered by Scope3’s granular measurement model and apply a custom carbon algorithm built using Scope3 data designed to drive carbon reduction and improve efficiency. This capability was successfully piloted in DNP’s recent CO-OP Tohoku campaign, which achieved an 87% reduction in emissions compared to a prior activation, alongside improved performance outcomes, including 21% higher click-through rates (CTR) and a 23% reduction in cost per acquisition (CPA)

These results reflect the strong correlation between buying higher-quality media, streamlining the ad supply chain, and reducing both carbon emissions and wasted spend. By prioritizing premium inventory and minimizing reliance on low-quality, high-emission placements—often associated with Made-for-Advertising (MFA) sites—advertisers can significantly decrease the complexity of the ad supply chain. This not only reduces the number of intermediaries involved (each contributing to carbon output) but also enhances viewability and engagement, leading to more efficient spend and improved campaign performance.

“DNP’s approach reflects a growing understanding that sustainability in digital advertising is also a path to better performance,” said June Cheung, head of JAPAC at Scope3. “By integrating emissions data into the core of campaign planning, we eliminate waste, improve media efficiency, and create value for both advertisers and the planet.”

“As digital advertising evolves, it’s clear that reducing emissions and improving performance are not mutually exclusive,” said Kenichi Izawa, General Manager of Hybrid Marketing Center, Information Innovation Operations of DNP. “By working with Scope3, we’re giving our clients the tools to identify waste, cut carbon, and deliver more effective campaigns. This partnership allows us to align our media strategies with both business outcomes and environmental responsibility.”

The offering will roll out in June 2025 and be made available through DNP’s digital advertising channels, enabling more clients to take meaningful action toward decarbonization while achieving their marketing goals.

About Scope3

Scope3 makes media more effective, driving safe and sustainable growth. The company's agentic media platform helps brands and agencies leverage AI-powered decisioning to eliminate waste, improve brand safety, and optimise for sustainability across all digital channels. Hundreds of the world's top brands and agencies partner with Scope3 to maximise the impact of their media investments.

For more information, visit scope3.com.