DNP Develops Tablet Terminal-Driven Duty Free Goods Sales Support System

Dai Nippon Printing Co., Ltd. (DNP) has developed a tablet terminal-drivenduty free sales support system that allows inbound visitors to select productsthey wish to purchase in a multilingual environment. Marketing activities willcommence in March 2016, but ahead of this development, DNP is pleased to announcethat the new system has been adopted at a major department store.

A record 19.74 million overseas tourists visited to Japan in 2015, an increaseof 47% compared to the previous year, and further growth is forecast in thefuture. Spending by overseas tourists also rose 71% to 3.48 trillion yen, helpedby significant expansions in the scope of tax exempt items following the October2014 amendment of tax-free program. However, there is a shortage of qualifiedstaff for dealing with overseas visitors at stores and other sites frequentedby tourists, and of limitations in the number of languages in such staff canrespond. In order to overcome these challenges, DNP has developed a tablet terminal-drivenduty free goods sales support system.

• The new system includes a tablet terminal that allowsoverseas visitors to select, purchase and confirm products in the displayedlanguage of their choice. The system outputs a purchase voucher from an attachedprinter, which lists the product barcode and purchase volume in the selectedlanguage. Visitors may then purchase the product of their choice merely by proceedingto the cash register.
• The newly developed system is available in Japanese, English,Korean, and two forms of Chinese. Other languages will be made available asneeds arise.
• By providing an environment where overseas visitors canpurchase duty free goods in a carefree manner in the language of their choice,it is possible to offer cutting edge hospitality treatment. The new multilingualsystem removes the need to deploy staff with specialized language skills onsales floors, which also reduces burdens on the retail outlet.
• The new system is compatible with a variety of duty freegoods, including alcohol, cigarettes and cosmetics. Explanations of these productscan be made via the tablet terminal screen while also displaying product images.This removes the need to display the product at each outlet, which helps tofacilitate the efficient use of sales space.
• Video contents, including purchase methods, are displayedon tablet terminal screens, helping overseas visitors understand the purchaseprocess, at the same time as making it possible to provide more detailed productexplanations.
• The newly developed system has been customized based onDNP content distribution system targeting digital signage, and multilingualcustomer support systems. These functions allow head office staff to use theinternet to update product contents displayed on tablet terminals.

Quotations will be provided on a case-by-case basis.

DNP aims to see the new system adopted at duty free outlets, department stores,electronics mass merchandisers, supermarkets, shopping centers, drug storesand food and beverage manufacturers resulting in sales of 500 million yen byFY 2018 from this and related products and services.