DNP and "oedo LIVING" Distribute Tokyo Walking Contents

Dai Nippon Printing Co., Ltd. (DNP), DNP Media Create Co., Ltd. (DMC), a100% subsidiary of DNP, engaged in the planning and production of commercialprinting materials, will tie up with "oedo LIVING," a Tokyo-basedfree community magazine, published via collaboration between Sankei Living ShimbunInc., and the Bureau of Transportation, Tokyo Metropolitan Government, to distributelocal contents based on walks and strolls throughout the Tokyo metropolitanarea to the smartphone application developed by DMC.

[Contents]

DNP and DMC will take local contents listed in a regular column in "oedoLIVING," and distribute these to the DMC's smartphone application designedto support travel and leisure. Distributed information will include directionsto points of interest on walking courses introduced in the column, along withoriginal stop off points connected with local eateries, or the history and cultureof the area. By activating the application while out walking, GPS functionswill inform users of interesting stop off points, as they approach them, andas a result, can be used to offer users the joy of unexpected discoveries andexperiences.

The first round of application-based contents will be distributed in a tieup with the May edition of "oedo LIVING," (to be distributed fromApril 16,) and will cover a total of three walking courses in the Toyosu, Kiyosumi-shirakawa,and Tsukiji/Odaiba areas of Tokyo. Contents will be added and updated on a monthlybasis.

["oedo LIVING"]

"oedo LIVING" is a free community magazine created by Sankei LivingShimbun, and published in cooperation with the Bureau of Transportation, TokyoMetropolitan Government. Available in highly visible spaces, such as the stationson Toei Subway lines, the magazine includes information, relating to sportsevents and overseas cultures. It also presents ads and features of Japanesehospitality (omotenashi), traditional Japanese culture, and Japan, with a themeof "learn again Japanese culture to know overseas cultures" in mind.

[Travel Support Application User Instructions]

- Before the trip

By selecting topics such as destination and itinerary, Local Eateries, orHistory and Culture, an appropriate excursion will be created and displayed.Selecting a desired excursion will result in the automatic creation of an excursionplan, which can be shared with one's registered partners. Clicking providedlinks also allows access to travel company websites, making it possible to reservethe necessary accommodation and travel facilities for the trip.

- During the trip

Activating the application produces a message inviting the user to "stopoff," at interesting points along their excursion route. In addition, GPSfunctions provide directions to spots of interest, such as local eateries andsightseeing locations.

- Following the trip

It is possible to view the information of the excursion plan used and thesightseeing spots visited during the trip as a memento of the visit, and itis also possible to share posts about the trip with one's partners during andafter the visit.

[Compatible Equipment]

- iOS: post-iOS 7 generation iPhone 5s/5c, iPhone 6/6 Plus, iPhone SE

- Android: Android smartphones of the post-Android OS4.x generation

- Certain models may not be compatible

- Application downloads are free of charge

[Future Developments]

This DMC travel support application currently distributes contents relatedto the Hachinohe area of Aomori Prefecture in north east Japan, and the Ichigayaand Shinjuku areas of Tokyo. In addition to forming tie ups with local authorities,transport organizations, travel agencies and publishers to expand target areas,DMC will also develop contents with tourist organizations and companies as well,and distribute them to the application.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.