Intellectual Property Activities
We believe that intellectual property activities are essential in supporting DNP's wide-ranging business activities from the ground up and for differentiating DNP from its competitors. Since the superiority of intellectual property greatly affects DNP's business potential, we conduct intellectual property activities with a strong team so that we can acquire high-quality patents.
- Strategic acquisition of intellectual property
- Outline of activities
- Promotion structure
- Number of patents held
For strategic acquisition of intellectual property
(1) Understanding the intellectual property that underpins products and services that gain top market share
DNP views intellectual property as one of the essential assets for value creation. Especially for products and services that have gained top market share in Japan and internationally, our patent network of core and peripheral technologies has a significant effect on business development.
(2) Setting focus businesses and strategic acquisition of intellectual property
We will strategically build a stronger business portfolio by setting focused businesses with high growth potential and attractiveness in the market. To this end, we are promoting open innovation and focusing on the strategic acquisition of intellectual property to ensure the superiority of our position.
(3) Integrating three strategies to create value
We will establish business models exploiting intellectual property for our focused businesses through the value creation process by integrating business strategy, development strategy and intellectual property strategy. We plan scenarios for creating value in the long term and strengthen internal and external collaboration.
(4) Concentrate resources and developing human resources
Our various resources, including intellectual property, will be concentrated on focus businesses. We will endeavor to develop human resources who are well versed in business, technologies, R&D and intellectual property, and we will encourage a culture of managing risk and respecting the rights of others.
(5) Strengthen governance and implement strategies
Intellectual property policies and the state of progress will be shared with management and other personnel having different responsibilities and utilized in management decision-making while ensuring effective governance. At the same time, there will be a further strengthening of cooperation between each business unit and the intellectual property department to accelerate the expansion of focus businesses.
Outline of activities
Business activity support
We create intellectual property with significant business value by formulating application rights acquisition strategies linked to business policies.
In addition, we actively support business activities by enhancing our patent portfolio to gain advantages for our businesses and effectively utilize the rights obtained through the patents.
Education and awareness regarding intellectual property
Respecting the rights of others and creating a corporate culture that complies with intellectual property laws and regulations
In order to create a corporate culture that respects the rights of others as well as our own and complies with intellectual property laws and regulations, we provide all employees with intellectual property education appropriate to their job level.
We also provide more specialized training for our planning and development departments, which have more opportunities to handle intellectual property.
Cooperation with clients and society
We provide legal support to client companies through proposals that take into account the legal aspects of intellectual property (e.g., copyrights, premiums and trademarks).
We help raise our standing in the industry by dispatching committee members to various intellectual property-related organizations (Japan Intellectual Property Association, Japan Federation of Printing Industries, etc.) and actively making proposals.
To proactively support a broad range of its business activities, we have established an integrated organization comprised of departments that facilitate the intellectual property activities of each business unit, alongside departments that handle intellectual property-related contracts and legal support.
Number of patents held
The DNP Group sets its focus businesses by carefully examining the environmental, social and economic value that each business generates based on the growth potential, attractiveness and profitability of domestic and overseas markets.
In the Medium-term Management Plan for fiscal years 2023–2025, we are concentrating our management resources on the focus business areas of growth driving businesses and new businesses.
With regard to the acquisition and expansion of intellectual property, we will further strengthen our patent portfolio in the focus businesses.