DNP Establishes DNP Communication Design

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the October 1,2016 establishment and launch of operations at DNP Communication Design Co.,Ltd. (DNP Communication Design).

DNP Communication Design was created via the merger of three Group companiesengaged in the marketing communications business, and is aimed at strengtheningand further developing the information communications sector.

The new company will integrate the three companies, deepen cooperation undera new system, and expand operations as a result of a heightened synergetic effect.

- Business Contents of Three Companies

DNP Media Create Co., Ltd.

The planning and production of various sales promotion-related tools, mainlypaper media such as catalogues and pamphlets.

DNP Digitalcom Co., Ltd.

The configuration of web sites, development of applications and contents,along with the development and operation of large scale systems based on in-housedata centers.

DNP AV Co., Ltd.

The planning and production of various video contents.

[Background and Future Developments]

In addition to mass media, such as newspapers, magazines and TV, consumerscan now also make full use of information equipment, such as smartphones andtablet terminals, to take advantage of a variety of services from obtaininginformation, such as the information transmitted by companies, and feedbackfrom other consumers, to two-way communications.

DNP responds to such developments in a hybrid paper-digital format to resolvemarketing challenges at companies, and create new values. The Company has promotedbusiness by combining the expertise of each of the three companies, from textand images through video and virtual reality to augmented reality.

In this latest development, and amidst a social environment that is undergoingsharp change, it has been decided to merge the three companies, in order todevelop a business with a heightened sense of urgency that combines variousmedia in a cross-sectoral manner.

Looking ahead, we will create a system that accurately collects and analyzesinformation from consumers' point of view, and provides high value added marketingcommunication measures in a timely manner. DNP will offer services from theplanning and production of various media to the configuration and operationof systems in a one-stop fashion. Doing so will make it possible to providethe information demanded by companies and consumers in a safe, secure and effectivemanner, while aiming to provide even greater value and expand business operations.

[DNP Communications Design]

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.