DNP Develops Ad Distribution Management System

Dai Nippon Printing Co., Ltd. (DNP) has developed an ad distribution managementsystem targeting devices, such as smartphones, car navigation and digital signage.The new system has been adopted by Amanek Channel¹, Japan's firstspecialist channel targeting automotives, based on i-dio V-Low multimedia broadcasting²operated by Amanek telematics design Inc., as contents provider. Operationswill commence in mid-April, 2016.

[New Ad System Summary]

The newly developed system manages ad distribution in a cloud environment,with media firms as main customers that provide contents and advertising slotsto smartphones, car navigation systems and digital signage.

The system is equipped with functions that streamline management operationswhen distributing ads to these media. The advertiser can perform ad slot searchesand bookings, online submissions of ad material, along with the viewing andconfirmation of listed ad performance. In addition to streamlining ad distributionmanagement, the new system makes it possible to perform even more effectivead distribution, such as that targeting specific areas. And by adopting thenew system media companies can operate transactions for ad slots with advertisersconfirm ad contents and provide distribution performance results in an onlineformat. Thereby reducing operational tasks and personnel costs.

[Major Benefits]

- Ad Slot Searches and Bookings

With the new system it becomes possible to search for smartphones, car navigationsystems and digital signage ad slots from such information as time period, area,price, conditions (competitive offers etc.) and targeting terminals. Advertisingcompanies and agents can select the ad slot they wish to purchase on an individualbasis, or use functions that automatically create plans in line with budgetsor other conditions, to facilitate the booking of the optimal ad slot.

- Online Receiving of Ad Material (Electronic Manuscript Receiving)

It is possible to receive multiple materials data, including the necessaryaudio, text and video for ads, online, and in a cloud environment. This meansthere is no need for receiving memory media, such as disks. Those ad materialsreceived can be confirmed online.

- Report of Ad Distribution Record

With the new ad system it is possible for advertisers and ad agencies toreceive ad distribution performance data from the management screen. Such datais provided in a format aggregated on an advertising or agency-basis that canbe viewed and output in a broadcast memo or distribution report model.

[Pricing]

Pricing will be based on a revenue-sharing model in line with contractedad revenue ratios, and as a result will depend on individual contract termsand conditions.

* Operating costs shall be considered separately.

[Future Developments]

DNP will link this new system with its originally developed contents distributionand display systems. And, by performing the central control of ad slots targetingsmart phones, car navigation systems and digital signage, DNP aims to achievemore efficient ad slot transactions.

In addition to expanding sales to i-dio contents providers, the Company willalso strengthen products targeting advertising agencies and sales promotionactivities.

DNP aims for a total of 3.0 billion yen in sales of the new system and relatedproducts by FY 2020.

1 Besides distributing music, Amanek Channel is characterized by the provisionof such information as GPS-linked weather forecasts for 15 minutes ahead atspecific locations, traffic information, coupons and leisure information, interspersedwith Text-To-Speech.

2 i-dio uses channels 1-3 left vacant in the shift from analogue VHF-bandsto digital UHF-bands, and is a new digital broadcast offered free of chargethat mainly targets mobile terminals, such as smartphone and car navigationsystems.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.