DNP Develops Information Management Platform to Support Strategic Sales Promotion Plans for Omni-Channel Sales Techniques

Dai Nippon Printing Co., Ltd. (DNP) has developed an information managementplatform for use with Omni-Channel sales routes techniques to boost the efficiencyof a variety of sales approaches, such as real stores and net shopping, by linkingthem together under a single umbrella. The new service has been launched onMarch 7.

The newly developed platform centrally manages an array of product information,from printing material, including pamphlets and catalogues, to EC sites andnet-based flyers used in digital media. And by presenting this information ina format that is useable by a variety of different media can support moves aimedat increased efficiency in corporate sales and sales promotion activities.

[Background]

The distribution industry is undergoing an increased move to Omni-Channelingthat links together a variety of sales formats, including real stores, net-basedsupermarkets and EC sites. By creating sales promotion measures that match thepurchasing behavior of consumers on an individual basis, distributors are lookingto capture and retain customers. In line with these developments, there is alsoan increasing need to centrally manage sales promotion information, such asproduct information and that relating to events and campaigns, along with theefficient transmission of information to multiple media, including paper-basedflyers and web sites.  

In answer to these needs, DNP will offer distributors a platform that facilitatescentralized information management and the transmission of that informationto a variety of different media. As a result, it will now be possible to improvesales and the sales promotion effect that has become increasingly complicated.

[New Platform]

In the past, when retail outlets create paper-based flyers, they had to takeproduct information on an individual basis from manufacturers and wholesalers.The newly developed information management platform takes the product informationand centrally manages this information in a cloud environment. And by allowingfor the sharing of this information by head office-based distributor companyofficials responsible for the planning of paper-based flyers, EC sites and salespromotion campaigns, buyers responsible for product lineup, and store managers,it is possible to reduce workloads when creating Omni-Channels, and improvesales and sales promotion efficiency.

The features of the newly developed platform are as follows:

• It is possible to centrally manage sales promotion planning informationcreated to match the characteristics of merchandizing that differs not onlyaccording to product information, but also between industries, and saleschannels.
• By centrally managing product and sales promotion information, it isalso possible to reduce work burdens in the collection and organizing ofthe information necessary to create various media, including flyers, pamphletsand web sites. It is further possible to amend listed products and prices,and switch highlighted topic areas in a simple manner. As a result, it ispossible to reduce workloads when creating Omni-Channels that link togethersales channels, including real stores and net-shopping. The new productalso facilitates the testing of sales promotion efficiency, and allows staffto focus on the planning of the next sales promotion plan.
• It also possible to produce rough layouts as paper images of flyersand catalogues to match special topics and product categories. This allowsthose involved in sales campaigns, such as sales promotion and product executives,to share those images from an early stage of the planning process. Smoothermeetings and higher precision materials will emerge as a result of theseefforts.
• In addition to managing the workflow of the media production, and allowingfor the central management and use of amended data, it also possible toprevent mistakes in the data used in each different media, and reduce corporaterisk due to the listing of mistaken information.

[Pre-Tax Pricing]

Initial introduction costs: From 5.0 million yen.

Monthly usage fees: From 800,000 yen

[Looking Ahead]

DNP will offer this newly developed service to distributors and retailers,aiming for total sales of 1.0 billion yen in the 5-year period to 2020. TheCompany will also add new functions, such as responses to Online-to-Offlineservices, via effect analysis functions and media links.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.