DNP Adds Prepaid Card Functions to o2o Support Application Service

Dai Nippon Printing Co., Ltd. (DNP) has added a function facilitating balancechecking for prepaid cards to pre-existing Online-to-Offline (O2O) sales promotionapplication services targeting smartphones.

[Background]

Since November 2013 DNP has offered retail outlets or companies looking toboost customer visits to real stores via o2o services a cloud based functionoffering simple settings for smartphones. This service facilitates the additionof o2o services to smartphones in a relatively short time and at low cost, andas a result, has been adopted by companies operating supermarkets, drug stores,restaurants and leisure facilities. DNP has continued to expand functionality,and in April 2014 added a function for transmitting e-flyers to applications,and in November 2014 followed this up with a function facilitating links withloyalty points services, and the implementation of web based surveys. In November2015, the Company added a function designed to offer services that increasein value in line with the number of repeated store visits, and at the same time,made it possible to provide for multilingual application production servicestargeting inbound tourists.

In this latest development, DNP will link existing functions to in-houseprepaid card payment services, and has added a function facilitating application-basedprepaid card balance checking.

[New Functions]

DNP provides an ASP-type service for managing prepaid balances. Apart frombeing able to perform prepaid card settlements and deposits via store-basedPOS or dedicated terminals, it is also possible to perform balance checks byaccessing computers or smartphone-based member web sites.    

In this latest development, the Company will link existing o2o applicationproduction service to prepaid management service to facilitate the use of prepaidtype functions on applications originally designed to promote real store visitsby web site users. As a result it is possible for companies and retail outletsto strengthen measures aimed at attracting and retaining customers, such asaggregating prepaid usage data to gain an understanding of customer behavior.As a result, it will be possible to provide customers with the optimum salespromotion information, along with coupons, on their smartphones via a push-baseddelivery function.

[Pre-Tax Pricing]

Standard plan with prepaid card function usage:

Startup costs: From 3.0 million yen

Monthly usage fees: 450,000 yen plus transaction based processing fee

• Startup costs and monthly usage fees to vary according to a scale dependingon the number of users and/or members.
• Card fees will be separately levied in case of prepaid card usage.
• Dedicated terminal fees will be separately levied in case of dedicatedterminal usage.
• POS fees will be separately levied by relevant companies in case ofPOS modifications.

[Future Developments]

DNP will offer this new service mainly to companies that maintain bases inclose contact with end consumers, such as distributors and service operators,including supermarkets and drug stores, and manufacturers operating directlymanaged stores, aiming for sales of 500 million yen in FY 2016. The Companywill also capitalize on communication design know-how developed over many yearsto respond in a flexible manner to companies with o2o adoption and operationneeds.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.