DNP Launches Virtual Reality Video Production Service

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the March 10 launchof a service producing Virtual Reality (VR) based video used at events, andpaper head-mounted displays for use with smartphones to help the user enjoythose images. In addition to providing realistic VR video to help liven up events,it is possible to print out the external paper of head-mounted display in aformat that matches the event or specific contents. DNP will provide a totalservice from the planning and production of the VR video used in events, adsor promotions, to the design and manufacture of the paper head-mounted displays.

[Background]

We are seeing increased use of VR images by companies in order to deepencommunication with consumers at event venues, stores and in urban settings.While 2D and 3D expressions have existed for some time, it is now also possibleto produce 360 degree all-around video images. Such improvements in VR videoquality have led to increased hopes for this medium as a technique for boostingconsumer interest. As a response to those needs, DNP has developed a small andlight-weight paper head-mounted display allowing users to enjoy VR video ontheir smartphones, which comes with two types of lenses as standard featuresthat can be switched to match the contents. The new display is made with cardboard,and it is possible to print out the external paper in a format that matchesthe video contents.  

[Service Features]

• The new service makes it possible to enjoy contents such as VR videoand still images with a 360 degree ring-side sensation by using a smartphonefitted with the paper head-mounted display. The display is foldable, makingit easy to transport, at the same time as being easy to manufacture anduse in printing.
• Lenses can be switched between a SLR - single lens reflex (360-degree2D video format) and a twin lens reflex (Side-by-Side¹ formatand 360-degree 3D video format) depending on the contents.
• The new service employs an interactive VR production solution createdby Fanatasista Inc. Using this solution allows consumers to maneuver VRvideo in an interactive manner via facial movements, making it possibleto experience game style entertainment, and simulation-type product andservice scenes.
• The new service can be used with iPhone/Android terminals without theneed for special applications to replay VR video.
• As it is possible to display VR video on a single smartphone, low costdistribution is possible via YouTube etc.
• The lens position can be adjusted in a simple manner for optimum viewingfocus.

[Pricing and Future Developments]

Head-mounted display: (1 main body + 2 lenses/in 10,000 unit lot) 600 yen

Contents production fees: (in case of 360 degree filming in internal spacewith video production) from 300,000 yen

DNP will propose this new service to areas seen likely to employ VR videoin the future, such as events, sales promotion, entertainment, new home previewsand guidance at tourist spots, aims for sales of 2.0 billion yen in FY 2018.

*1 Side-by-Side: A 3D video standard that stacks images for use with theleft and right eyes. Use of the head-mounted display supporting the Side-by-Sideformat by children under age 13 may be prohibited under the new DNP service.SLRs can be used by those of all ages.

* Product prices, specification and service contents mentioned in this newsrelease are current as of the date of publication. They may be changed at anytime without notice.