Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the June establishment of two new Business Process Outsourcing (BPO) centers in Tokyo and Fukuoka, southern Japan. BPO includes a broad array of agency services, such as the acceptance of various application forms on behalf of client companies, and the operation of contact call centers. By adding bases in Tokyo and Fukuoka, DNP has successfully increased the domestic BPO network to 13 centers, and is now in a better position to deliver a wide range of BPO services to clients, including digital marketing operations designed to deliver the optimal information with the optimal timing via the internet to consumers boosting the sales promotion effect.

[Background]

In recent years, there has been an increase in the number of companies employing digital marketing, a sales technique driven by digital media, such as websites, smartphone applications and SNS, leading to an increase in the volume of data handled by such companies as a result. Digital marketing-related operations begin with data collection, and include the operation of consumer contact centers linked to websites and SNS. It is anticipated that many companies will outsource such operations. DNP operates a variety of marketing services designed to support personalized approaches to consumers, from the analysis of purchasing trends at bricks-and-mortar stores and electronic commerce (EC) sites, through the planning and production of various sales promotion tools, including e-mail and direct mail (DM), to BPO for related operations. In this latest development, in order to further strengthen our digital marketing service, DNP has added two new BPO centers in Tokyo and Fukuoka.

[BPO Service Features]

DNP deputizes for a range of business processes necessary for the acceptance of applications, from the collection of forms submitted to companies by consumers, through registration, document screening, data digitization, document storage and the issuing of notifications to those consumers, to handling customer queries. At the same time, in order to support companies in their digital marketing efforts, DNP also provides contact centers that interface with customers not only via e-mail or telephone, but also through the use of video communications, chat rooms and the sharing of document files and images. In addition, the Company also supports the creation of optimal business processes, including analyzing operational challenges at companies and organizations, and the proposal of improvements aiming for operational enhancements.
The main features of DNP's BPO services are as follows:

• The combination of various services, including printing, fulfilment, networks, cards, contact center and consulting support as front office and back office reception infrastructure to deliver BPO services to companies in a variety of industries.
  
• Enhancing the certainty of operational processing by employing an original DNP progress management system and workflow system in a high information security environment.
  
• By using the DNP BPO service it becomes feasible for companies and organizations to reduce burdens and costs compared to instances where they might develop operational systems on an independent basis.
  

The DNP BPO service also deputizes for packaging, shipping and management operations.

[Two New BPO Centers]

DNP will add two new centers to the existing BPO network boosting the total number of centers to 13. The Enokicho (downtown Tokyo) Solutions Center and the Fukuoka Solutions Center will be operated by DNP Data Techno Co., Ltd., a DNP Group Company. 

External view of Enokicho Solutions Center in Shinjuku-ku, Tokyo

[Future Goals]

DNP will commence to operate the two new BPO Centers in June, aiming for total sales of 30 billion yen in the three years to FY 2019.