1963-1978 Rapid Progress in Response to Dramatic Economic Changes

In the 1960s the Japanese economy achieved dramatic growth. Consumer goods such as color televisions and automobiles came within reach of the average household.
DNP promoted a diversified management strategy that we later began calling, "expansion printing." By developing products that make use of printing technologies in a wide variety of fields, including fabrics, packaging materials, decorative materials and precision electronic parts, we steadily expanded profits.
DNP handled the design and production of numerous pavilions at the "Expo '70" world fair held in Osaka in 1970. The experience gained there served as a springboard for broadening the arena in which the Company's planning department was active. It was also during this period that the Company established sales offices abroad, in Hong Kong, the United States, Europe and elsewhere.
In addition, this era saw the introduction of computerized typesetting systems, which completely changed the processes involved in typesetting. Amid rapidly advancing innovations in printing technologies, offset printing replaced letterpress printing as the mainstream technology.
After going through two oil crises, the Japanese economy shifted to a period of low growth. DNP worked hard to strengthen its corporate constitution by focusing on the three core areas of sales, technology and planning.